Welcome toChina Food Net investment
Add to Favorites || Chinese
Position:home>Brand Dynamics>
Ancient Yue Longshan: Incentive mechanism closes to outstanding achievement rele
From;    Author:Stand originally

2008, to ancient Yue Longshan, the target is very specific: Do do business of strong yellow rice or millet wine greatly. And released a few days ago 2008 pretty good in newspaper, its effort achievement shows before investor: Net profit 75.13 million yuan, the corresponding period was 46.34 million yuan last year. Growing a reason is to be in carry out cost pilot effectively at the same time, undertake raising price to partial product, adjust product structure with this, promote a product class, realize wine kind sales revenue and profit relatively substantially growth.

The product carries valence to point to high end continuously

Ancient Yue Longshan is enterprise of old brand of industry of Chinese yellow rice or millet wine, also be carry on starts the business of the market outside beginning earlier to extend a province in enterprise of yellow rice or millet wine.

Old and well-known family of French dry city blocked admire 2005 (CA-MUS) hand in hand ancient Yue Longshan, shaoxing rice wine of the ancient hill that jump over dragon serves as one of 3 kinds of top class vintage wine, in the whole world duty-free inn opens " the king in wine, wang Zhe's wine " sale of zone of China country wine. Rose 2004, company and CCTV sign strategic partner agreement, invite famous movie and TV to star Mr Chen Baoguo regards company product figure as spokesman. The company began 2006 with " the first business selling wine " Hua Ze group undertakes cooperative, roll out 30 years, mix 40 years wine of 50 years of a particular year. After business of ammoniac black silk ribbon comes off, ancient Yue Longshan will be dedicated the production at business of yellow rice or millet wine and sale.

On June 19, announcement of the ancient hill that jump over dragon says, company decision will increase a share stage by stage the factory price of age and high-grade wine. Carry valence this to basically include: The factory price that moved wine of high-grade Shaoxing of 50 years of Chen Jingdian goes up since May 16, 2008 oneself, the extent that raise price is 11% ; Tone goes up 30 years since July 1, 2008 wine of Chen Baifu anaglyph and 30 years of factory price of wine of Chen Baishou anaglyph, the extent that raise price is respectively 13% with 12% .

"This already was ancient Yue Longshan inside year raise price of the product below the banner the 8th times. " attentive consumer says so. From the point of the extent that raise price, the extent raising price that banner bottom distributes age alcoholic drink should be belonged to highest. The company rose to go up respectively on May 1 tone part celadon the factory price of the product such as 20 years of old high-grade Shaoxing, the extent that raise price is about 5% - 10% ; And in the announcement on June 19, the company raises price to the factory price of wine of high-grade Shaoxing of 50 years of Chen Jingdian 11% , the alcoholic drink of anaglyph of 30 years of Chen Baifu that leaves to the banner and 30 years of factory price of wine of Chen Baishou anaglyph, the extent that raise price is respectively 13% with 12% . Of age wine price go up an apparent prep above before this average of 10% go up, can see from this, the company is spent to the heavy visual range of age wine.
Previous12 Next